Wei Luntong: Dual-brand strategy, forging gold medal man-machine interface manufacturing experts
In recent years, based on the Chinese government's strong support for smart manufacturing, many companies and factories have begun to struggle to transform, which has led to China's human-machine interface demand market continues to rise, the overall performance of domestic human-machine interface manufacturers showed a rapid growth.
Started in 1995 as a man-machine interface manufacturing expert Wei Luntong Technology Co., Ltd. (hereinafter referred to as “Wei Lun Tong”), and has been developing for more than 20 years. It has established 10 companies and more than 40 services in mainland China. Department. At present, Weiluntong has developed into a man-machine interface provider integrating R&D, production, manufacturing and sales. Its Wenwen brand has become a world-renowned man-machine interface construction expert. To gain a deeper understanding of Wei Luntong's development process in recent years, gongkong® interviewed Mr. Wang Yong, Marketing Director of Wei Luntong, and asked him to conduct in-depth interviews with us.
Human-machine interface + inverter
It is understood that the Weinview man-machine interface brand under Wei Lun Tong has developed very mature, and its products are widely used in machinery, textile, electrical, packaging, chemical and other industries. With the continuous deepening of the “integration of the two industries” in recent years, Wei Luntong has begun to promote its cloud man-machine interface products (cMT series) to the market in recent years. This series of products integrates the industrial IoT communication standards: MQTT and OPC UA, with the traditional man-machine interface data processing capabilities, which can help users fully intelligent upgrade the entire plant equipment. In addition, cMT-iPC10 and cMT-iPC15 are equipped with Easy Launcher application software management tools. While implementing HMI functions, they can also execute third-party applications. Combined with their thin, lightweight design, they are popular with many users. .
In addition to the weinview man-machine interface, Weiluntong's Artrich inverter brand is also a new star in the field of inverters. Mr. Wang Yong introduced to gongkong® that the human-machine interface and the inverter are superficially two The intersection of products, but after Wei Luntong's dealings with customers over the years, it was found that the application fields of the two are very close. After a long period of market research, Artrich Inverter came into being. It was able to produce very accurate products. Lines are transported for positioning, and weinview touch screens can be seamlessly connected to allow real-time display of temperature, speed, and torque, ultimately minimizing costs for users and maximizing production value. Among them, AR80i mini general-purpose products combine Wei Luntong's multi-year drive technology research and development wisdom with modern structural aesthetics. The new high-quality devices and efficient drive design enable this series of products to be highly efficient, stable, complete, and reliable. Orange "for. Is now widely used in textiles, printing and dyeing, tobacco, packaging, food processing, paper printing and other industries.
In the future, Wei Luntong will continue to devote itself to research and development of technological innovations, and will use touch screen technology as the basis. Inverters will assist the company and continue to introduce more perfect products to the market.
Gold service, creating a unique brand
When gongkong® mentioned customer service, Mr. Wang Yong talked about it. "The company's top priority is to provide users with quality product solutions and excellent service, and to share excellent teamwork with all employees. As a result, Wei Luntong can achieve ambitious goals and further ensure the stability and sustainable development of the company's operations." In terms of sales, Wei Luntong began flat sales 8 years ago, in the Under the management of the gentleman, the entire staff of Suzhou Company has always been adhering to the concept of “gold service”. Wei Lun Tong's service network is spread all over the world, aiming to provide customers with faster and better after-sales service. Mr. Wang Yong also admitted that as long as there is Wei Luntong's equipment, there will be Wei Luntong’s gold medal service. In the future, it will continue to advance toward technical services.
Looking at the market development trend of Wei Luntong in recent years, it is not difficult to find that Wei Luntong, supplemented by gold service, is constantly submitting a perfect answer sheet to the outside world regardless of its sales performance or reputation in the industry. . Mr. Wang Yong told gongkong® that as a sunrise industry, Wei Luntong’s annual growth rate continued to increase. Mr. Wang Yong analyzed that Wei Luntong’s growth exceeded its expectations this year. Thanks to the support of national policies, the overall man-machine interface market will not shrink in the next 5 to 10 years. Therefore, Wei Lun will firmly grasp the opportunity to carry out the "five-year plan", from the company's management structure and the internal staff to update, step by step to take every step, while embracing the opportunity to meet the challenge.
Nowadays, under the influence of the European Industry 4.0 and “China Smart Manufacturing 2025” policies, most factories in China have started to make smart transitions. This change has also driven the adoption of man-machine products by more and more companies. This is undoubtedly a rare opportunity for man-machine interface provider Wei Luntong. Mr. Wang Yong stated that as a private enterprise, based on the Chinese government’s smart manufacturing policy, Wei Luntong will actively respond to the government’s call and give full play to its advantages, and continue to invest a lot of money in the R&D and innovation of the human-machine interface to create more for its customers. More and more excellent man-machine interface products.
Talent building, only a sense of belonging can retain people's hearts
Mr. Wang Yong joined Wei Luntong for more than ten years and he is responsible for the company's overall operations at Suzhou Weiluntong. As a local emerging company with only 12 employees, Mr. Wang Yong walked between each department from first-line sales to supervised production. He had no shortage of experience in almost all departments of Suzhou Weiluntong. Work, precisely because of this, had his own thoughts and plans for the later operation of Wei Luntong. Mr. Wang Yong told gongkong®, “As we all know, in China, the life cycle of private enterprises is short. After touching on the various departments of the company, I realized that the company’s life cycle is closely related to the internal management of the company. Therefore, I think the company The talent building is quite critical."
It is reported that Weiluntong pays more attention to employees' sense of belonging in the talent building. When Mr. Wang Yong is building talents, he takes every five years to review and define the details of the company’s talent management, and constantly urges the company team to work harder and harder. Give employees a very high sense of belonging, and ultimately leave talent in the company.
Conclusion: Clear and accurate development positioning, resulting in Wei Luntong steadily moving forward in the development of the industry, in conversation with Mr. Wang Yong, gongkong® feel more about one thing - do a good job interface HMI's dedication and dedication, Mr. Wang Yong finally said to gongkong®, "'Touch the world, drive the future' is Wei Luntong's unwavering corporate slogan. I hope Wei Luntong will steadily develop based on this slogan.
